Movement form communicative university to social university is the result of a series of encounters with facts about the nature of communication and the often non-communicative agents and processes - such as war, plague, death, disease, etc. - that are at work in the generation and diffusion of knowledge.
In the first chapter, which is an interesting and undeletable remnant of the older version, four organizational structures for the university are introduced: the university as a castle, the university as a national institution, and the university as an institution within the city, and the university as a local branch of a supermarket. This chapter tries to offer a purely organizational and structural description and attempts to show the different phases that the university has passed - or failed to pass - in its development in Iran.
The second chapter discusses the emergent conditions of the social context of the university. The main argument of this chapter is about the fall of the walls of the university and the informationalization of the city. Also, a reference was made to the rivals of to the traditional university that are growing everywhere: at the margins of the organizations and institutions, by mainstream and marginal media, in every corner of the city, actually in every home.
The third chapter invites a number of contemporary thinkers and theorist for a discussion about processes at work in the generation and diffusion of knowledge. They include: Leo Vygotsky, Ikujiro Nonaka & Hirotaka Takeuchi, Randal Collins, Jyri Engeström, Michael Polanyi, David Kolb and Gilles Deleuze. The last one, although relatively stranger and newcomer in the field, acted - and still acts - as a bulldozer to smooth out the whole field, making it ready for novel reconceptualizations. After a series of internal conflicts and quarrels, I managed to transplant four concepts from his constellation into the project: production, desire, the virtual, and rhizome.
The fourth chapter is a rapid review of existing and emergent technologies and their implication for the future of the university. Welding Heidegger’s and McLuhan’s definition of technology to that of Hafiz, I started with common and relatively old computer and web applications and technologies like keyboard, word processors, storage devices, email, and the internet, hinting at the way they can be useful for generation and diffusion of knowledge and ideas. Then, while listening to the current discussion about Web 2.0, a social turn happened and a host of new applications as blog (2.0), wiki, rss, podcast, social search engines, and social tagging systems were introduced.The last chapter is a catalogue of existing and future challenges on the way of the university. The theoretical and practical challenges between science, research, and technology, the question of university entrance exam, the idea of mass vs. elite university, production of knowledge vs. reproduction of culture are among the